Free tools
Free tools for local businesses.
No sign-up, no email gate and nothing sent to us. Each tool runs in your browser and uses your own numbers.
Local SEO ROI calculator
Put in your own job value, close rate and margin to see how many extra enquiries a month local SEO needs to bring in before it pays for itself.
Open the tool →AI visibility query builder
Turn your trade, services and towns into a fixed set of customer questions to test in ChatGPT, Gemini, Perplexity and Google’s AI, with a ready-made tracking sheet.
Open the tool →Google Business Profile audit checklist
An interactive checklist based on Google’s own guidelines, sorted by what to fix first, with a guide for every fix.
Open the tool →
Tell us what you do and where.
We look at what Google and the AI assistants say about your business today, and give you a straight answer on whether we can help.