How to use this checklist
Work through the fix first items before anything else. They decide whether your profile can show up at all, and whether customers can reach you when it does. The important items are where most profiles quietly lose calls to a competitor. Worth doing items help you see what's working.
Your ticks are saved in this browser only, so you can come back to the list. Nothing is sent to us.
What this checklist won't tell you
It checks that your profile follows Google's rules and covers the basics. It can't tell you how you rank against the businesses near you, or why a competitor is ahead. For that, check your rankings from your customers' locations, then read our guide to Google Business Profile ranking factors. For your website and the wider picture, run the local SEO audit checklist too.
If you'd rather someone went through it with you and fixed what's wrong, that's part of our Google Business Profile management. Tell us what you do and where, and we'll give you a straight answer on whether we can help.