Veterinary clinic, Manchester
Organic and AI search visibility · Aug 2026 vs Aug 2025
The problem
A single-site veterinary practice that relied on repeat clients and word of mouth, with a website that answered none of the questions a machine — or a new customer — would actually ask. It didn’t show up in Google’s organic results for the searches new patients were typing, and it was invisible in the AI answers increasingly standing in for those results.
What we did
Rewrote the service and area pages so they could be quoted directly by an AI assistant, cleaned up the practice’s Google Business Profile, reviews and listings so they told one consistent story, and ran a monthly read of what ChatGPT and Google’s AI Overviews said about the practice, fixing what was wrong or out of date each time.
The result
Across the twelve months to August 2026, organic traffic rose 87.3% and direct traffic doubled. Keywords ranking in the top 3 non-brand results went from 17 to 121, and appearances in Google AI Overviews went from 6 to 165. The practice is now the #1 recommended local practice when ChatGPT is asked for one in its area.
The caveat
The client asked to stay unnamed. The figures are theirs, unedited, and we’ve published the comparison period in full rather than cherry-picking a shorter window that flatters the number.
- Organic traffic
- +87.3%
- Direct traffic
- +200%
- Top 3 non-brand keywords
- 17 → 121
- AI Overviews appearances
- 6 → 165