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Free tool

AI visibility query builder

Build the fixed set of customer questions you'll ask ChatGPT, Gemini, Perplexity and Google's AI every month, then download a tracking sheet to record what they say.

Used for the questions about you by name.
One or two words, singular, the way a customer would say it.
Separate with commas. Three to five is plenty.
Separate with commas. Put the most important first.
The words people use before they know which service they need. Separate with commas.
AI tools to test
AI answers change from one run to the next, so one check tells you very little. Three runs is a sensible minimum.

Add what customers call you and at least one town to build your question set.

How to use your question set

The questions are grouped the way customers actually ask: a service in a town, "near me", a problem in their own words, a request for the best option, and questions about you by name. Mixing them shows you which kind of question you win and which you're missing from.

  1. Freeze the list. Ask the same questions, word for word, every month. If you change them, this month's results can't be compared with last month's. Add new questions as new rows; don't edit old ones.
  2. Keep the conditions the same. Use a fresh or temporary chat, the same device and the same location each time, because personal history and location change the answers.
  3. Run each question more than once. Record every answer in the tracking sheet: whether you were named, whether you were linked, whether what it said about you was accurate, and who was named instead.
  4. Read the trend, not the month. The number that matters is the share of runs you're named in, over several months.

Our guide to tracking AI search visibility explains each step in detail, including how many runs you need before a percentage means anything and how to see AI visits in Google Analytics.

What this tool doesn't do

It doesn't query the AI tools for you or give you a score. Nothing leaves your browser. It writes the questions and the sheet; you run the checks. That's deliberate: a single automated snapshot dressed up as an "AI visibility score" can't tell you much, because the answers change from run to run.

Tell us what you do and where.

We look at what Google and the AI assistants say about your business today, and give you a straight answer on whether we can help.

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