SEO: Site migrations
Change your website without losing your rankings.
A new website can wipe out years of search visibility in a weekend if the old pages vanish without redirects. Most of that damage is preventable, if someone plans for it before launch.
Web designers build sites. Few of them plan migrations. We work alongside your designer or developer through a redesign, a platform move (Wix, Squarespace, WordPress, Shopify) or a domain change: listing every page that earns traffic or links, mapping each one to its new home, checking the new site before it goes live, and watching rankings and enquiries closely for the weeks after launch.
What’s included
- A full inventory of your current pages, with the ones that earn traffic, links and enquiries marked
- A redirect map from every old URL to the right new one
- A pre-launch check of the new site: indexing settings, titles, content, structured data and tracking
- Launch-day checks, plus your Google Business Profile, Search Console and key citations updated
- Monitoring of rankings, indexing and enquiries for the weeks after launch, with fixes as issues appear
What you’ll see
- A launch your rankings survive, or a clear record of what moved and why
- Redirects and tracking that work from day one
- One person accountable for search through the whole move
Tell us what you do and where.
We look at what Google and the AI assistants say about your business today, and give you a straight answer on whether we can help.